You have a machine problem. Customers you already paid for walk out the back, and nothing's built to bring them home.
If you're a fit, I build the first flow free, in 14 days. You keep it either way.
Gallery Furniture was in-house. Magic Spoon was a before-and-after read, not a controlled test. Gobi Heat and Punkcase are email & SMS attributed revenue, in the brand's own reporting.
Gobi Heat
Punkcase
Pier 1
RadioShack
Power Provisions
Chassis For Men
Klaviyo and Attentive programs, in-house and across a portfolio of DTC brands.
Three things I'd find in your account in the first ten minutes. You've seen all three.
Open Shopify and sort customers by order count. Most of that column says one. They get the Tuesday blast like everyone else. Opens look fine. Revenue per subscriber is flat. The biggest asset in the business, and it's getting a newsletter.
It attributes. It doesn't prove. Klaviyo says flows made a big number last month. Would those people have bought anyway? Nobody knows, because nobody held out a control. So you can't tell what to double down on, and neither can your agency.
If you sell a subscription: go find it on your subscription page. Click it. Count the screens between that click and the customer being gone. If the answer is one, you don't have a save step. You have an exit.
That's not three problems. It's one. Nothing between the first order and the second is built to keep anyone, so the ad has to do the job twice.
At Gallery Furniture I rebuilt what happens after the sale. Same customers, same showroom. Customer lifetime value went up 330%. That's what the leak is worth when somebody plugs it.
Systems over campaigns. Cohorts and holdouts over dashboards. Four steps, in your account, in this order.
Your data, not a dashboard. Cohorts, order counts, cancel reasons, what each flow made. I find the one leak worth more than the rest and size it in your numbers.
Win-back, save screen, replenishment, post-purchase. Built inside your Klaviyo or Attentive, on your list, with your offers. Email and SMS run as one program, not two.
A control group that gets nothing. If the flow beats the holdout, it's revenue. If not, we say so and fix it. Attribution is a story the dashboard tells about itself. A holdout is proof.
Documented, owned by your team, running without me. Then the next constraint. Engagements run three to twelve months and end with a machine, not a retainer.
Every figure below is on the case page behind it, in the brand's own units.
one of the strongest operator partnerships I've had in my career … He approached retention like a true revenue driver, not a support function
No handoff to a junior. No deck. I build owned-channel revenue for consumer brands: lifecycle, email, SMS, retention. I've run it in-house at scale and across a portfolio of DTC brands. At Gallery Furniture I was Sr. Director of Growth & Retention and rebuilt what happens after the sale. At Magic Spoon, repeat purchase went up 38% over about six months after a flow rebuild — before and after, not a controlled test.
Now I run Growth Legend out of Scottsdale, and I still build the flows myself. I sit inside your account and I ship. I'm a little allergic to campaigns. A campaign is a good week. A system is a good year.
Your Klaviyo, your Shopify, your cancel flow. I look at the customer base and the owned channels. No slides from me, no forms from you. Or send collaborator access the day before and I'll come with the numbers pulled.
Where the revenue already inside the business is sitting. The one-time buyers, the dead flows, the subscription leak. Sized in your numbers, not a benchmark.
If you're a fit, I build the first flow in your account, free, in 14 days. Win-back, save screen, replenishment or post-purchase. Whichever one is worth the most.
If it doesn't move revenue, you've lost nothing. You keep the flow, the segments and the number. If it does, we talk about the rest of the machine.
Built on collaborator access. Nothing sends without your sign-off. We read it against the holdout at day 30, and I don't bring up anything else before that. I do it free because a live flow in your account is a better pitch than a deck.
After that, engagements are embedded, three to twelve months. I own lifecycle, email and SMS, and revenue operations end to end.
Open Shopify. Customers. Sort by order count.
Most of that column says one.
Now find the cancel button on your subscription page. Click it. Count the screens between that click and the customer being gone. If the answer is one, you don't have a save step. You have an exit.
You paid to get every one of those people. An ad, a creator, a promo, a wholesale account. They bought, they got a shipping email, maybe a code a week later, and then the same Tuesday blast as everyone else. Nobody asked them to come back. Not really.
That's the leak. You don't have an acquisition problem. The ad account is where you feel it, because the cost goes up every quarter and the board sees it. But the leak is downstream, in flows somebody set up the day Klaviyo got installed and hasn't opened since. That's a machine problem, and you can't fix a machine problem by optimizing a channel.
Here's what fixing it is worth. At Gallery Furniture, a $100M+ revenue business, I rebuilt what happens after the sale. Email, SMS, outbound, post-purchase, the sales playbooks that feed them. Customer lifetime value went up 330%. Same customers. Same showroom. Different machine.
That's what I do. I build owned-channel revenue for consumer brands. Lifecycle, email, SMS, retention. In-house and across a portfolio of DTC brands, and it works the same way every time.
Find the constraint. Not the dashboard's, yours. Cohorts, order counts, cancel reasons, what each flow actually made. There's always one leak worth more than the others, and it's rarely the one you'd guess.
Build the system. Win-back, save screen, replenishment, post-purchase, whichever is worth the most. Inside your account, on your list, with your offers. Email and SMS as one program.
Prove it with a holdout. A group that gets nothing. If the flow beats the holdout, it's revenue. If it doesn't, we say so and we fix it. Attribution is a story the dashboard tells about itself. A holdout is proof.
Leave it running. Documented, owned by your team, working without me. Then we go find the next one.
Gobi Heat makes heated apparel. Their year is one winter. Every customer who bought last season was sitting on the list, and nobody had asked them what they wanted next. We built the seasonal cadence from pre-season through peak, cut the list by what people had bought, and launched the new heated-accessory lines to existing customers first. Email and SMS did $1.6M+ that winter. One brand, one season, one machine.
So here's the offer.
Book a 30-minute call. You share the screen. I look at your customer base and your owned channels, and I tell you where the money already inside your business is. Sized in your numbers. Not a benchmark, not a deck.
If you're a fit, I build the first flow in your account. Free. In 14 days. If it doesn't move revenue against the holdout, you've lost nothing. You keep the flow, the segments and the number either way.
If it does move, we talk about the rest of the machine. Engagements are embedded, three to twelve months. I own lifecycle, email and SMS, and revenue operations end to end. No retainer that outlives the work.
You already have the list. You already paid for it.
Book the call. You'll leave with the number.
Andrew
Growth Legend · Scottsdale, AZ
Consumer brands doing roughly $5M to $150M that pay to acquire customers and leak on the back end. DTC, ecommerce, retail, subscription. You're on Klaviyo or Attentive and Shopify already. You want revenue you can see this quarter, not a rebrand. If you're pre-launch or the list is tiny, it's early. Email me anyway and I'll tell you so.
Flows and the system around them. Win-back, save screen, replenishment, post-purchase, welcome, VIP, the seasonal calendar, the offer ladder. Segmentation underneath all of it. Email and SMS as one program. Plus the reporting that tells you whether any of it worked, measured against a holdout instead of a platform dashboard.
The first flow ships in 14 days. That's the free one. Revenue from it shows up in the first cohort it touches, which for most brands means 30 to 90 days. The full machine is a three-to-twelve-month build. You'll know inside the first month whether it's working, because the holdout will tell you.
Holdouts. A control group that gets nothing, so the lift is real. Cohorts over dashboards. Klaviyo's attributed revenue is a starting point, not a scoreboard. That's what I'll build you, and it's the only kind of number I'll put my name on. It also cuts the other way: the +38% at Magic Spoon was a before-and-after over about six months, not a controlled test. That's weaker evidence, so that's how I label it.
Usually neither. Your agency keeps campaigns and creative. I own flows, segmentation, the holdout and the reporting, in the same account. We share one send calendar so a blast never lands inside a flow's window. If your agency calls the Tuesday blast retention, that becomes the first thing we fix together, not a turf war. Nobody has to be fired for this to work.
The call is free. The first flow is free. After that, engagements are embedded, three to twelve months, and priced on scope. I'll quote it on the call once I've seen your numbers. I don't publish pricing because the build is different every time and I'd rather size it than guess.
Let's go get the second order.
Not a call person? Email andrew@growthlegend.com with your store URL. I'll reply with the one flow I'd build first.