Gobi Heat
Heated apparel · DTC · Growth Legend engagement
$1.6M+
email & SMS revenue, one winter season
Email & SMS revenue in one winter season for a battery-heated apparel brand where the winter window carries the year.
What I owned
Owned email and SMS in Klaviyo — campaign planning, segmentation and coordinated messaging built to capture early demand, convert peak intent and hold engagement through the season.
- Owned-channel revenueEmail and SMS programs generated $1.6M+ over the winter season.
- Lifecycle systemBuilt the seasonal promotional cadence and segmentation strategy from pre-season through peak.
- Product launchIntroduced new heated-accessory lines to the existing customer base through owned channels, generating early traction.
This is the kind of thing I do
I'm looking for one in-house seat running growth and retention for a consumer brand.