What I owned

A $100M+ revenue business selling a high-consideration, in-home purchase through showrooms, outbound sales and digital. I owned acquisition, lifecycle, sales playbooks and performance media.

• Demand generation & acquisitionPersonally ran performance media and digital acquisition; built promotional and partnership programs that drove showroom and sales-floor traffic.
• Lifecycle & retentionRebuilt the customer journey and post-purchase programs across email, SMS and outbound — customer lifetime value +330%.
• Sales enablementRewrote the sales playbooks and the lead-to-appointment funnel, aligning marketing, outbound sales and the showroom floor on one revenue system.
• “Astros Win You Win”Co-led the customer-payout promotion that reached $74M in promotional sales — a 500% surge in store traffic and national earned media. A regional promotion turned national moment.
• Team & infrastructureBuilt and led the cross-functional organization (design, development, sales, social, operations) and the CRM and automation stack behind it.