Andrew Lauchner
← All work
Power Provisions
Protein ramen · brand launch · Growth Legend engagement
$100K
email & SMS revenue, first 30 days

First email & SMS revenue inside 30 days of launch — go-to-market built on the parent brand's audience, plus an Amazon store launch.

What I owned

Built the early revenue engine on existing brand equity, audience overlap and customer trust rather than starting cold.

  • Launch revenueFirst $100K in email and SMS revenue within 30 days of launch.
  • Go-to-marketDrove launch strategy and retail strategy, leaning on the parent brand's assets and customer base for early momentum.
  • Channel expansionHelped launch the brand's Amazon store as an additional revenue channel at launch.

This is the kind of thing I do

I'm looking for one in-house seat running growth and retention for a consumer brand.