Power Provisions
Protein ramen · brand launch · Growth Legend engagement
$100K
email & SMS, first 30 days, to an inherited list
Platform-attributed · first 30 days
First email & SMS revenue inside 30 days of launch — go-to-market built on the parent brand’s audience, plus an Amazon store launch.
How this number was made
Platform-attributed- What was counted
- Revenue Klaviyo attributed to email and SMS in the first 30 days after launch, campaigns and flows together.
- What was not
- The Amazon store’s revenue. It opened in the same window and none of it is in the figure. Nor is any order Klaviyo did not attribute to a send: direct, paid, organic or retail.
- The denominator
- Not established. I have never published what share of the launch’s revenue this was, and a share is the number that would tell you whether the owned channels carried the launch or rode it. Ask me for it on a call and I will tell you what I can still defend.
- The window
- 30 days from launch. A launch window is the brand’s own clock, not a range I chose after the fact.
- Who else touched it
- The parent brand’s list and the parent brand’s team. The audience already existed and the sends went to it, so this is not a cold start and should not be read as one. Attributed revenue credits the last touch it can see, so demand the parent brand created and a send closed is counted here.
What I owned
Built the early revenue engine on existing brand equity, audience overlap and customer trust rather than starting cold.
- Launch revenueFirst $100K in email and SMS revenue within 30 days of launch, sent to the parent brand’s inherited list.
- Go-to-marketDrove launch strategy and retail strategy, leaning on the parent brand’s assets and customer base for early momentum.
- Channel expansionHelped launch the brand’s Amazon store as an additional revenue channel at launch.
Want this on your second order?
It runs as one engagement: ninety days on your own account, measured against a holdout.