Punkcase
Consumer electronics · DTC + marketplaces · Growth Legend engagement
$1M+
Black Friday–Cyber Monday, email & SMS
Black Friday–Cyber Monday revenue through email & SMS — a sequenced offer calendar instead of one-off blasts.
What I owned
Owned email and SMS in Klaviyo for a consumer-electronics accessories brand selling DTC and through marketplaces.
- BFCM revenueCampaigns generated $1M+ during the Black Friday–Cyber Monday window.
- Cadence over blastsStructured a sequenced offer calendar that built momentum into the sale and sustained performance across the full weekend.
- ChannelRan email and SMS as one coordinated program rather than parallel sends.
This is the kind of thing I do
I'm looking for one in-house seat running growth and retention for a consumer brand.