Retail Ecommerce Ventures
Pier 1 · RadioShack · Dressbarn · Stein Mart · Modell's · Franklin Mint · Contract, 2019–2021
15→400+
people, while retention systems kept pace
Lifecycle and retention across a portfolio of acquired heritage brands as the company scaled from 15 to 400+ people and 250K+ SKUs.
What I owned
Owned lifecycle and retention strategy across REV's portfolio of acquired heritage retail brands, turning inherited customer bases into revenue-generating retention engines post-acquisition.
- Lifecycle architectureBuilt segmentation and behavioral targeting across millions of legacy customer records.
- Cross-brand programsDeployed welcome, win-back, post-purchase and VIP programs in Klaviyo and Listrak across concurrent brand relaunches.
- ScalePartnered with engineering and merchandising as the company grew from 15 to 400+ staff and 250K+ SKUs, keeping retention systems in step with catalog expansion.
This is the kind of thing I do
I'm looking for one in-house seat running growth and retention for a consumer brand.