Chassis For Men
Men's grooming · DTC · Growth Legend engagement
~$8
customer acquisition cost vs. $82 AOV
Customer acquisition cost against an $82 average order — creator-led YouTube acquisition with email & SMS retention behind it.
What I owned
The front end ran on long-shelf-life YouTube creator content; the back end monetized it through owned channels once customers were in the funnel.
- Acquisition efficiencyNet-new customers at ~$8 against an $82 average order value; leads at ~$0.50 at scale.
- Creator reachA single YouTube placement drove 2.5M views, with reach that continued well past the initial post.
- Retention backendManaged email and SMS so creator-driven attention converted into repeat purchase rather than one-time sales.
This is the kind of thing I do
I'm looking for one in-house seat running growth and retention for a consumer brand.