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Score your second order.
Twelve checks, the same ones every teardown uses. Answer for what your brand actually sends today. Nothing is stored or sent anywhere unless you ask for the checklist by email.
A high score says your program is built. It doesn’t say it works. Only a holdout says that, which is what the Sprint adds.
- A new customer hears from you within three days of ordering, with something that isn’t a receipt or a shipping notice.The first touch after checkout decides what the relationship is about.
- You help them use the product before you ask for a review.Unused product doesn’t get reordered.
- Your second-order ask is timed to when your customers actually reorder, from your own order data.Not a delay somebody typed into a template.
- What you send after the first order changes with what they bought.A candle buyer and a refill buyer are on different clocks.
- Fewer than half of your post-purchase messages lead with a discount code.A code at the second order teaches people to wait for the next one.
- Anything consumable has replenishment timing based on real usage.Median days to run out, not the label.
- SMS has explicit consent, a sensible frequency and a job email can’t do.Delivery updates, back in stock, a real deadline.
- Customers who drift get a win-back with a real reason to return.More than a bigger coupon.
- The review ask arrives after the product does.Not on the day of shipment.
- After a good experience, you ask for a referral or a gift.The happiest moment is the cheapest time to ask.
- Your sending domain is authenticated, the sender is a person’s name and replies reach a human.The basics that decide whether any of it is seen.
- A first-time buyer still hears something useful from you between day 30 and day 90.Silence after day 30 is where most second orders are lost.