Press
Andrew Lauchner, for reporters
A retention operator who writes things down. He comments on what happens after a customer’s first order: returns, repeat purchase, price rises, subscriptions and the rules that now govern all of them.
- Does
- Growth and retention for consumer brands, through his practice, Growth Legend
- Wrote
- Sixteen field guides on DTC retention, free to read at andrewlauchner.com
- Based
- Scottsdale, Arizona
- Reach
- andrew@growthlegend.com. Put your deadline in the subject line.
Bios
Three lengths, ready to paste.
Andrew Lauchner is a growth and retention marketer for consumer brands and the author of sixteen field guides on DTC retention.
Andrew Lauchner runs growth and retention for consumer brands through his practice, Growth Legend. He spent close to four years as Sr. Director of Growth & Retention Marketing at Gallery Furniture in Houston and has run lifecycle for a portfolio of DTC brands. He has written sixteen field guides on retention, returns, pricing and measurement. He lives in Scottsdale, Arizona.
Andrew Lauchner is a growth and retention marketer for consumer brands. He spent close to four years as Sr. Director of Growth & Retention Marketing at Gallery Furniture, a $100M+ revenue business in Houston, where he rebuilt the customer journey across email, SMS and outbound and co-led the “Astros Win You Win” promotion, which reached $74M in promotional sales. Before that he ran lifecycle for Retail Ecommerce Ventures as it relaunched Pier 1, RadioShack, Dressbarn and other brands. Through his practice, Growth Legend, he has worked with DTC brands including Magic Spoon, Gobi Heat, Punkcase and Chassis For Men. He has written sixteen field guides on retention, returns, pricing, subscriptions and measurement, each figure labeled with how well it can be proven, all free to read at andrewlauchner.com. He lives in Scottsdale, Arizona.
Topics
What he can speak to, with a book behind each one.
Returns
Why lenient return policies usually pay, exchange-first portals, refund speed, return fees and serial returners. The Return Trip
Price rises and tariffs
How many customers a price rise can afford to lose, the loyalty tax, shrinkflation, and passing on tariff costs. The Price Rise
Subscriptions and cancellation
Churn counted properly, failed payments, cancel flows and the cancellation rules brands now have to follow. The Standing Order
Reviews and claims
How reviews move sales, the FTC’s fake-review rule, and the EU’s green-claims rules that apply from September 27, 2026. The Proof File
Repeat purchase
Why most first-time buyers never order again, what a second order is worth, and which offers bring customers back. The Second Order
Discounts and first offers
How the discount that wins a first order decides the customer a brand gets. The First Offer
Dark patterns and defaults
Pre-checked boxes, fake urgency and where a default becomes unlawful. The Free Choice
Cash and inventory
Why profitable brands run out of cash, preorders, gift-card float and supplier terms. Cash Before Growth
On the record
Lines you can quote, attributed to Andrew Lauchner.
The return policy is part of the price.
From The Return TripNever charge everyone a return fee without a holdout.
From The Return TripBefore any price rise, know how many customers it can afford to lose.
From The Price RiseTariffs justify a rise. They don’t size it or decide who pays it.
From The Price RiseRevenue from subscribers who forgot to cancel is borrowed, and the law is calling the loan.
From The Standing OrderA declined card is the cheapest churn you’ll ever fix, because the customer never decided to leave.
From The Standing OrderShow the bad reviews. A wall of five stars reads as a filter.
From The Proof FileEvery urgency claim should survive a screenshot next week.
From The Free ChoiceEvery discount teaches customers what your price is.
From The Second OrderA repeat customer’s order is the cheapest cash a brand can raise.
From Cash Before Growth
Working with him
How the numbers work.
Every figure in his books carries a label: published research, a company’s own reported number, or his own arithmetic with the inputs shown. If you quote a figure from one of them, the source is in that book’s appendix. He does not name clients or share client figures beyond what is already on this site.
On deadline? Email with the outlet, the question and the deadline in the subject line. A phone or video interview can be arranged by email.
Email Andrew