DAY ONE

Whoever runs the rise, a finance lead, a retention lead, or you on the Monday you decide, needs six things on day one. Without them, the first two weeks go on finding numbers that should have been handed over.

1. Contribution per unit, by SKUFrom finance, with landed cost including duty, fulfillment, shipping, fees and average discount.
2. The duty sheetCustoms value, origin and current duty rate for every imported SKU, from whoever handles your customs broker.
3. Every live offerAll discount codes, automations, pop-ups, marketplace prices and subscription discounts, with who can see each.
4. The subscriber list and termsHow many subscribers on each plan and price, which states they’re in, and what your billing platform does to existing contracts when a price changes.
5. The last price changeWhat changed, when, how it was announced and what happened to volume and repeat purchase afterward. Gaps are findings.
6. Counsel’s timeA named person who will review the subscriber notice, any pack change and any separate fee line before it goes out.

Do this

• Ask for all six in one message today. Whatever comes back slowest is where the rise is most likely to go wrong.