THE FIRST THIRTY DAYS

Whether you’ve just launched a subscription or just inherited one, the order of work is the same. Fix what could get you in trouble. Switch on what recovers money without changing anyone’s mind. Measure properly. Then build the flows that change minds.

1. Week one: the rules and the settingsScreen-record signup and cancellation on a phone and send them to counsel with the checklist from chapter 7. Fix anything pre-checked, hidden or missing. Switch on the card updater, check the retry schedule and hard-decline handling, and force a failed charge on a test subscription (chapter 10).
2. Week two: the numbersRecompute three months of churn, split by cause (chapter 5). Build the first survival table. Run the worth tool with your real survival (chapter 6). Export 90 days of cancellation reasons and failed renewals by decline reason.
3. Week three: the first two renewals and the cancel flowLaunch the pre-renewal reminder for renewals one and two, with skip, delay, frequency, swap and cancel, and a random 10% held back from the extra reminder, never from required notices (chapter 9). Map the top three cancellation reasons to the options in chapter 11, with the cancel button visible beside each.
4. Week four: the scorecardPut the page from chapter 14 in front of the team. Start the 60-day save report. Group former subscribers by cancellation reason and write down what’s changed for each (chapter 13). Decide the ongoing discount from the worth tool, not from habit.

At day thirty you won’t have results yet; the saves need sixty days and the survival table needs a few more start months. What you’ll have is a program that’s legal, instrumented and fixing its cheapest leaks.

Settings before copy. Measurement before opinions.

Do this

• Put the four weeks on the calendar today, with an owner for each line. If the same person owns billing settings, the cancel flow and the scorecard, give them this guide.