The order matters. The claims carry the legal exposure, so they come first. The review settings come next, because a filter running today is a problem today. Then the ask, which takes weeks to show results. Then the routine that keeps it all true.

1. Week one: the claimsMark every claim on your top pages and last five emails against the map (front). Start the proof file with your top ten claims and score them (chapter 3); pull or qualify anything at 65 or above. Build the bill of materials for origin and handmade claims (chapter 10).
2. Week two: the review settingsTurn off any auto-hold by star rating and publish the queue (chapter 9). Remove gating and sentiment-linked rewards (chapter 8). Publish the moderation policy, the star distribution and the verified badge. Reply to unanswered one- and two-star reviews from the last 90 days.
3. Week three: the askMove the trigger to delivery plus time to judge, by category, with one reminder. Write the next launch plan to end at five reviews (chapter 6). Re-sort “top rated” by the lowest plausible score.
4. Week four: the recordBuild the first scorecard (chapter 13) and the monthly new-review chart for your top products (chapter 7). Name the owner for the rules and book the quarterly check (chapter 11). Re-score the audit.

At day thirty you’ll have fewer claims, each backed by a document someone can find, and reviews that are slightly less perfect and more believable.

Prove what you say, publish what they say, and ask when they know.

Do this

• Put the four weeks on the calendar today, with an owner for each line, and open your review app’s moderation settings before you close this page.