DAY ONE

Whoever owns proof, a new hire, an agency or you, needs six things on day one. Without them, the first month goes on hunting for documents.

1. Admin access to the review appWith the moderation settings, the request flow’s trigger and delay, and a full export of every review, including held and rejected ones.
2. Every place claims liveSite, email templates and flows, SMS, ads, product feeds, packaging files, influencer briefs and support macros.
3. The supplier documentsCertificates, test reports, country-of-origin statements and bills of materials, with dates.
4. Orders with delivery datesSo the ask can be timed from delivery and review rates can be counted per delivered order.
5. A list of changesEvery supplier, formula, packaging and production change of the last two years, with dates. It explains most steps in the rating chart.
6. A named legal contactSomeone who can answer “can we say this?” within a week, and who knows which countries you sell into.

Do this

• Ask for all six in one message today. Whatever comes back slowest is where the brand knows least about what it’s saying.