TEMPLATES

The price rise brief (internal)

SKUS AND RISES      sku: old price -> new price (break-even loss %)
REASON              one sentence, naming the cost:
WHAT WE ABSORBED    $ or % of the cost we're not passing on:
TIERS               any new Good / Best versions instead of a rise:
SUBSCRIBERS         notice date(s) inside each state's window;
                    grandfather: yes/no, end date:
REPEAT BUYERS       email date; stock-up window from ... to ...;
                    quantity cap:
LOYALTY TAX FIXES   rows from the table fixed before the date:
PRICE PROTECTION    window, refund or credit, where it's shown:
COMPARISON          staggered SKUs / last year's cohort / affected
                    vs unaffected; baseline saved on:
READS               day 90: ...  day 180: ...  owner:
COUNSEL REVIEWED    notice, pack changes, fee lines: date / name

Subscriber notice (email)

SUBJECT   A Price Change for Your {Product} Subscription
PREVIEW   what's changing on {date}, and what stays the same

Hi {first_name},

On {date}, the price of your {product} subscription will go from
${old} to ${new} per {delivery}. Your next charge at the new price
will be on {first_new_charge_date}.

Why: {one sentence naming the cost, e.g. "the duty on the bottles
we import rose to 12.5% in July."} We're absorbing {part} of that
ourselves.

{If grandfathering:} Because you've been with us {since/for ...},
your price stays at ${old} until {end_date}.

Nothing else changes: same product, same schedule. You can skip,
change your delivery date or product, or cancel anytime here:
{manage_link}. If you have questions, reply to this email and
{name} will answer.

{Name}, {title}
{Brand} · {postal address}
This is a service message about your subscription.
Manage your subscription: {manage_link}
Email preferences or unsubscribe from marketing: {unsubscribe_link}

Repeat buyer notice with stock-up window (email)

SUBJECT   Our Prices Change on {Date}. Here's Your Heads-Up
PREVIEW   you can still order at today's price until {date}

Hi {first_name},

You've ordered {product} from us before, so you're hearing this
before anyone else: on {date}, {product} goes from ${old} to ${new}.

Why: {one sentence naming the cost}.

Until {date}, you can order at today's price. {Limit: up to
{n} per order.} [Order at ${old}]

And if we ever lower the price of something within {window} days
of your order, we'll refund the difference. Just reply to your
order email.

{Name}
{Brand} · {postal address}
You're receiving this because you bought from {Brand}.
Unsubscribe: {unsubscribe_link}

Subscriber notice (SMS, for subscribers who’ve agreed to texts)

{Brand}: Hi {first_name}, on {date} your {product} subscription
goes from ${old} to ${new} because {short reason}. Skip, change
or cancel anytime: {link}. Reply STOP to opt out

Price protection policy

PRICE PROTECTION
If we lower the price of an item within {14/30} days of your
order, we'll refund the difference to your original payment
method {or: as store credit, if you prefer}. Reply to your order
confirmation or email {support_email} with your order number.
This applies to our own prices on {brand}.com, including sales.
It doesn't apply to {clearance items marked final sale}.

Support macro: “Why did the price go up?”

Thanks for asking, {first_name}. {Product} went from ${old} to
${new} on {date} because {reason}. We absorbed {part} of it and
passed on the rest.

{If they missed the window:} Since you're a regular, I've
{applied your last price to this order / added a ${x} credit}.
That's a one-time courtesy.

{If a subscriber:} You can skip, change or cancel anytime here:
{manage_link}.

Pack change disclosure

PRODUCT PAGE, NEXT TO THE PRICE
Now {new size} (was {old size}). Price per {unit}: ${new_unit}
(was ${old_unit}). Why we changed it: {one sentence}.

EMAIL LINE TO RECENT BUYERS
A heads-up: your next {product} will be {new size}, down from
{old size}, at the same ${price}. {If subscriber: We've moved
your delivery to every {n} days so you won't run short.}