Andrew Lauchner is a growth and retention operator for consumer brands and the author of sixteen free books on the method. He fixes the second-purchase problem through his practice, Growth Legend, as one engagement: The Second-Purchase Sprint. He wrote The Second Order, on turning first-time buyers into second-time buyers.
In 2026 he ran retention strategy for OVRLND, a vehicle-sweepstakes brand, the work behind chapters 18 to 20. As a contract retention marketing manager at Binance (2019–20), he designed loyalty tiers for high-volume traders and the customer journeys around them, the work in chapter 13.
As Senior Director of Growth and Retention Marketing at Gallery Furniture, he rebuilt the customer journey and the sales playbooks together. At 3Commas he worked on growth and retention and co-led the Copy Trader launch. He has been Head of Growth and Retention at Greatness Wins and at Nexus Agriscience.
His results here are as the platforms and companies reported them. None is offered as a holdout result. Count the Loop, Not the Link sets a stricter standard for yours.
"Andrew led retention, lifecycle, and email/SMS, but what separates him from most in this space is how deeply he understands the role retention plays in the overall growth engine."
Akram Khan, Head of Marketing at Gallery Furniture, senior to Andrew but didn't manage Andrew directly
"He has a rare ability to combine strategic thinking with hands-on execution."
Whitney Suelflohn, reported to Andrew directly
Andrew answers every note from people building a loop. Write to andrew@growthlegend.com or message him on LinkedIn.
This is one chapter of Close the Loop, which is free and readable in full on a single page with no form in front of it.