Whoever owns first use, a retention hire, an agency or you, needs six things on day one.

1. A box, packed as customers get itFrom the warehouse, not the marketing shelf. Inserts, samples and all.
2. Every post-purchase messageEmail, text and on-site, with trigger and send day, measured from delivery if the data allows.
3. Delivery datesFrom the carrier or fulfillment data, joined to orders. Without them, nothing in chapter 3 works.
4. Any signal of useSurvey answers, app or device activations, QR scans, support tickets about how to use the product.
5. Contribution per repeat customerFrom finance, so the tool in chapter 2 runs on real numbers.
6. Authority to change the boxThe insert, the packaging and the confirmation page, with a print budget and a developer’s hour.

Do this

• Ask for all six in one message today. Whatever comes back slowest is where the brand knows least about its customers.