Andrew Lauchner runs Growth Legend, embedding inside consumer brands to own lifecycle, email and SMS, and revenue operations. He wrote The Second Order, on turning first-time buyers into second-time buyers; Close the Loop, on getting customers to bring the next customer; The First Offer, on the offer that wins the first order; The Whole Machine, on the fundamentals of DTC growth; and The Standing Order, on subscription programs.
As Senior Director of Growth and Retention Marketing at Gallery Furniture, he rebuilt the customer journey and the sales playbooks together. He has worked on growth and retention at Binance and 3Commas, and has been Head of Growth and Retention at Greatness Wins and at Nexus Agriscience.
The methods marked “from my work” come from auditing client stores and running their programs. Clients aren’t named and their numbers aren’t here.
“Andrew led retention, lifecycle, and email/SMS, but what separates him from most in this space is how deeply he understands the role retention plays in the overall growth engine.”
Akram Khan, Head of Marketing at Gallery Furniture, senior to Andrew but didn’t manage Andrew directly
Andrew answers every note from people trying to make their stores convert, including those looking for someone to own it. Write to andrew@growthlegend.com or message him on LinkedIn.
This is one chapter of The Honest Test, which is free and readable in full on a single page with no form in front of it.