Summary
I build owned-channel revenue for consumer brands: lifecycle, email, SMS, retention. I have run it in-house at a $100M+ revenue business and across a portfolio of DTC brands, and I am precise about which numbers are measured and which are reported. What I want now is one seat: VP or Director of Lifecycle and Retention, Head of Growth, or VP Growth.
Experience
Founder — Growth Legend
Growth and retention practice for DTC and ecommerce brands, run alongside three in-house operator seats and a retention contract. Continues the practice previously run as Lauchner Media.
Oct 2024 – Present · Scottsdale, AZ
- Repeat purchase: Magic Spoon up 38% over roughly six months after a flow rebuild. Before and after, not a controlled test.
- Peak season: $1.6M+ in email and SMS revenue for Gobi Heat in a single winter season.
- Cold start: Power Provisions cleared its first $100K in email and SMS inside 30 days of launch.
In-house and contract seats held in this period
- Retention Strategist (contract), Right Hook Digital · Apr – Jul 2026
- Head of Growth & Retention, Nexus Agriscience · Aug 2025 – Feb 2026
- Head of Enterprise Growth, OuterFactor · Mar – Aug 2025
- Head of Sales, mostdope · Oct 2024 – Mar 2025
Sr. Director of Growth & Retention Marketing — Gallery Furniture
Owned growth and retention for a $100M+ revenue retailer: email, SMS, outbound, performance media, and the CRM stack.
Jan 2021 – Oct 2024 · Houston, TX
- Lifetime value: rebuilt the customer journey and post-purchase program across email, SMS and outbound; customer lifetime value up 330%.
- "Astros Win You Win": co-led the promotion that reached $74M in promotional sales before it was closed, plus national earned media.
- Store traffic: the same campaign drove a 500% surge in foot traffic across the showrooms.
- Replatformed the stack: migrated the email programme from Listrak to Klaviyo and the storefront to Shopify, and rebuilt the segmentation on the new stack.
- Built and led the function: hired and directed the design, development, sales, social and operations group against one revenue number, owned the growth budget and the forecast, ran performance media in-house, and rewrote the sales playbooks and the lead-to-appointment funnel.
Head of Growth & Retention, Contract — Retail Ecommerce Ventures
Lifecycle and retention across an acquired portfolio: Pier 1, RadioShack, Dressbarn, Stein Mart, Modell's, Franklin Mint. Contract engagement; the final ten months ran alongside the start at Gallery Furniture.
Nov 2019 – Oct 2021 · Remote
- Scale: stood up lifecycle and retention as the company went from 15 to 400+ people.
- Catalog: segmentation and merchandising logic across 250K+ SKUs and six brands.
- Dormant databases: welcome, win-back, post-purchase and VIP programs built on millions of legacy customer records in Klaviyo and Listrak.
Lead Project Manager — SeedX
Growth agency in West Hollywood. Owned client delivery from strategy through execution.
Jan 2017 – Dec 2019 · West Hollywood, CA
- Team: led a remote team of 15+ across multiple time zones.
- Delivery: ran six-figure growth engagements for enterprise and high-growth ecommerce clients, including Google and Forever 21.
Email & SMS — UNTUCKit
Owned the email and SMS program for a DTC menswear brand.
2015 – 2017 · New York, NY
- Conversion: email conversion from under 1% to roughly 3.5%.
Earlier and concurrent contract roles: Greatness Wins (2022–23) · 3Commas (2020–22) · Binance (2019–20) · YEEZY (2019–20). Held alongside the roles above.
Selected engagements
Gobi Heat · Punkcase · Magic Spoon · Mike's Mighty Good · Power Provisions · Chassis For Men
Key areas of expertise
- Lifecycle marketing: welcome, post-purchase, win-back, replenishment, VIP and save flows across email and SMS.
- Retention and CRM: cohort and repeat-purchase analysis, segmentation, LTV modeling, churn diagnosis, list health and deliverability.
- Growth leadership: owning a revenue number, forecasting, roadmap, budget, and direction of design, development, sales and operations.
- Acquisition and performance media: Meta, Google, YouTube and affiliate; CAC-to-AOV discipline, creative testing, landing pages, offer strategy.
- Experimentation and measurement: incrementality and control-group design, A/B testing, attribution, reporting that a CFO will sign off on.
- Revenue operations: lead-to-appointment and sales playbooks, marketing-to-sales handoff, automation, documentation and handover.
Klaviyo · Attentive · Postscript · Listrak · Shopify and Shopify Plus · Amazon Seller Central · Meta Ads Manager · Google Ads · Google Analytics 4 · Looker Studio · Zapier · Figma