The proof file row

CLAIM (EXACT WORDS)   | WHERE IT RUNS (URLs, templates, feeds, packaging)
KIND (map row)        | EVIDENCE (link to the document itself)
SOURCE AND DATE       | INDEPENDENT OF US? (yes / no)
WHAT IT SUPPORTS      | the widest wording the evidence allows
OWNER                 | NEXT REVIEW DATE | RISK SCORE (chapter 3)
STATUS                | live / qualified / pulled, with date

The review request email

SUBJECT   How Is Your [Product] Working So Far?
PREVIEW   two minutes, and every review gets published, good or bad

Hi [First name],

You've had your [product] for about [two weeks] now. Other customers
decide whether to buy it by reading what people like you say, so we'd
be grateful for a few honest lines. What worked, what didn't, and who
you'd recommend it to.

[ Write a review ]

We publish every review that follows our review policy [link], whatever
the rating. If something isn't right, reply to this email and a person
will help, and you're still welcome to review it.

[Brand] · [Address]
You're receiving this because you ordered from us. [Unsubscribe]

No reward, no suggested rating, same email to everyone. For the reminder a week later, add the true review count as a social-norm line.

The review request SMS

[Brand]: Hi [First name], it's been two weeks with your [product].
How's it going? Tell other customers here: [short link]
Reply STOP to opt out

Send only to customers who have agreed to marketing texts, within your sending hours.

The incentive disclosure

ON THE REVIEW   "This reviewer received [a free product / a 10% code]
                 for writing a review. The reward did not depend on
                 the rating or what they wrote."

The reply to a negative review

Thank you, [name], for telling us and other customers. [Fact, without
arguing: e.g. "The medium does run small in this style."] We've [what
you did or changed: e.g. "added a sizing note to the page"]. If you'd
like a replacement or a refund, write to [email] and [first name] on
our team will sort it out.
[First name], [Brand]

Never offer anything in exchange for changing or removing the review.

The review policy

HOW WE COLLECT REVIEWS
We email every customer [N] days after delivery to ask for a review.
We don't choose who is asked based on how we expect them to rate us.
[If applicable: Reviewers who received a free product or reward are
labeled, and the reward never depended on their rating.]

HOW WE CHECK THEM
Reviews marked "Verified buyer" match an order. [Say what you do with
reviews that don't match an order.]

WHAT WE PUBLISH
Every review, positive or negative, except those that contain: personal
information, abuse or harassment, content unrelated to the product,
or content we can show is false. The same rules apply at every rating.
We log every review we don't publish and why.

HOW WE CALCULATE THE RATING
The average of all published reviews for this product[, including
those imported from (source)].

The supplier evidence request

For [product / component], please send by [date]:
1. Where it is made, and where each significant step happens.
2. Country of origin of each input over [5]% of cost.
3. Certificates and test reports for [claim], with dates.
4. Notice of any change to the above, before it ships.