Part four · Making it right · Chapter 11

THE RECOVERY GRID

What each failure gets, written down, so recovery doesn’t depend on who picks up or how loudly the customer complains. Plus a budget each agent can spend without asking.

Without a grid, recovery is set by things that shouldn’t matter: which agent answers and how hard the customer pushes. The polite customer with a damaged order gets less than the furious one with a late order. The grid fixes that; the budget handles what it can’t foresee.

Four rules for the grid

  1. Fix first, then remedyA reship or replacement goes out the same day, before any credit.
  2. Scale with severity and history, not volumeA lost order gets more than a late one; a second failure more than a first. Shouting gets nothing extra.
  3. Don’t make cheap failures prove themselvesIf a replacement costs less than the agent time spent asking for photos, skip the photos. Watch for abuse in the data.
  4. Record every remedy against the customerSo the next failure is treated as a repeat. Chapter 12 explains why.

A starting grid

FailureFixRemedy, first failureRemedy, repeat within 12 months
Late 1 to 2 days, notified firstNew dateNone beyond the noticeShipping refunded
Late 1 to 2 days, not notifiedNew date, apologyShipping refundedCredit of about 10% of the order
Late 3+ days, or past a date that matteredUpgrade or reship if fasterCredit of about 10% of the orderCredit of about 20%, from a person
Split without warningSay what’s coming, whenNone unless lateShipping refunded
Wrong or missing itemShip the right item nowCredit of about 10%Credit of about 20%
DamagedReplace nowCredit of about 10%Refund the item too
LostReplace now, before the carrier claimCredit of about 15%Refund the order too

These are starting points, not findings. Set them so the expected remedy per failure sits below the lost repeat contribution per failure from chapter 2. A credit toward the next order gives a reason to come back, and the Uber study found apologies worked best with a future-trip credit attached. Keep credits tied to failures, or customers learn to complain for them; The First Offer covers how discounts train customers.

The agent budget

A grid can’t foresee the gift that arrived after the birthday or the third failure in a month. For those, give each agent a monthly budget to spend without asking anyone.

Size it from the value at stake. Say an agent handles 150 failure contacts a month, each putting $3.75 of repeat contribution at risk, as in the example in chapter 2: about $560 a month. A budget of a fifth to a third of that, $110 to $190, covers the cases that matter most Derived.

A written grid makes recovery fair. A budget makes it human. You need both.

Do this

This is one chapter of The Kept Promise, which is free and readable in full on a single page with no form in front of it.