Andrew Lauchner is a growth and retention operator for consumer brands and the author of sixteen free books on the method. He fixes the second-purchase problem through his practice, Growth Legend, as one engagement: The Second-Purchase Sprint. He wrote The Second Order, on turning first-time buyers into second-time buyers, and Close the Loop, on getting customers to bring the next customer.
As Senior Director of Growth and Retention Marketing at Gallery Furniture, he rebuilt the customer journey and the sales playbooks together, and worked on the promotions described in chapter 11. He has worked on growth and retention at Binance and 3Commas, and has been Head of Growth and Retention at Greatness Wins and at Nexus Agriscience.
The methods marked “from my work” come from client accounts in 2025 and 2026. Clients aren’t named and their numbers aren’t here.
"Andrew led retention, lifecycle, and email/SMS, but what separates him from most in this space is how deeply he understands the role retention plays in the overall growth engine."
Akram Khan, Head of Marketing at Gallery Furniture, senior to Andrew but didn't manage Andrew directly
Andrew answers every note from people building a first offer. Write to andrew@growthlegend.com or message him on LinkedIn.
This is one chapter of The First Offer, which is free and readable in full on a single page with no form in front of it.