Day One

Whoever takes on the journey needs six things on day one.

Order and fulfillment dataEighteen months of orders with customer ID, discount and delivery timestamps, so cohorts can close their twelve-month windows.
Every message logSend logs, with customer ID and timestamp, from every tool that messages customers, plus admin access to set the collision rules.
The helpdesk and returns exportsTickets with reason, timestamp and order; returns with reason and outcome.
Contribution per orderFrom finance, so a stage can be valued and a fix ranked.
The current map, if anyWith the date it was made and who made it, to mark measured and inferred.
A list of stage ownersEven if half the names are blank. The blanks are the first finding.

Ask for all six in one message today. Whatever comes back slowest is where the business knows least about its customers’ journey.

If this is your store

See where your first-time buyers stall.

The free Klaviyo audit reads your own account and scores it. Start with your store’s address. A read-only key gets the full report.

Written by Andrew Lauchner, a growth and retention operator for consumer brands. The paid work is one ninety-day Sprint.

This is one chapter of The Journey Map, which is free and readable in full on a single page with no form in front of it.