https://andrewlauchner.com/ Free books, field guides, notes, case studies and tools on growth and retention for consumer brands. en Tue, 29 Sep 2026 12:00:00 GMT https://andrewlauchner.com/cases/gallery-furniture https://andrewlauchner.com/cases/gallery-furniture Tue, 29 Sep 2026 12:00:00 GMT Co-led the promotion that reached $74M in promotional sales and drove a 500% surge in store traffic. Owned growth and retention for a $100M+ revenue business. https://andrewlauchner.com/notes/openai-devday-2026 https://andrewlauchner.com/notes/openai-devday-2026 Tue, 29 Sep 2026 12:00:00 GMT The 53-minute OpenAI DevDay 2026 keynote on one page: dots, ChatGPT Space, GPT-6.1 Sol, Ultrafast, the $500 Pro plan and the platform. https://andrewlauchner.com/playbook https://andrewlauchner.com/playbook Tue, 29 Sep 2026 12:00:00 GMT Five emails. Each one is a query you run on your own Klaviyo account and the arithmetic to read the answer: revenue per recipient by flow… https://andrewlauchner.com/notes/the-nine-minute-huddle https://andrewlauchner.com/notes/the-nine-minute-huddle Tue, 29 Sep 2026 12:00:00 GMT The whole daily call of a retention pod serving eight brands, minute by minute: the pre-filled scoreboard, the one-word status, the touch ledger… https://andrewlauchner.com/book https://andrewlauchner.com/book Tue, 29 Sep 2026 12:00:00 GMT A free book for DTC founders and retention leads: turn first-time buyers into second-time buyers, build it in the right order, and prove it worked. https://andrewlauchner.com/second-order-counter https://andrewlauchner.com/second-order-counter Tue, 29 Sep 2026 12:00:00 GMT Drop in your Shopify order export and get your one-and-done rate, the days between the first order and the second, and the cohort table. https://andrewlauchner.com/cash https://andrewlauchner.com/cash Mon, 28 Sep 2026 12:00:00 GMT A free field guide to working capital for DTC brands: the cash conversion cycle, payout lag, why profitable brands run out of cash, preorders and waitlists… https://andrewlauchner.com/cases/chassis-for-men https://andrewlauchner.com/cases/chassis-for-men Mon, 28 Sep 2026 12:00:00 GMT Creator-led YouTube acquisition paired with email and SMS retention. Net-new customers at roughly $8 against an $82 average order. https://andrewlauchner.com/loop https://andrewlauchner.com/loop Mon, 28 Sep 2026 12:00:00 GMT A free book for DTC founders and operators: how PayPal, Dropbox, Whatnot, Binance and OVRLND got customers to bring the next customer… https://andrewlauchner.com/cases/gobi-heat https://andrewlauchner.com/cases/gobi-heat Mon, 28 Sep 2026 12:00:00 GMT Retention marketing lead for a heated-apparel brand. Email and SMS programs generated $1.6M+ over a single winter season. https://andrewlauchner.com/cases/power-provisions https://andrewlauchner.com/cases/power-provisions Mon, 28 Sep 2026 12:00:00 GMT Go-to-market and owned-channel launch for a protein-ramen brand. First $100K in email and SMS revenue within 30 days of launch… https://andrewlauchner.com/cases/punkcase https://andrewlauchner.com/cases/punkcase Mon, 28 Sep 2026 12:00:00 GMT Built the Black Friday to Cyber Monday lifecycle for a consumer-electronics brand: offer sequencing, calendar structure and a disciplined cadence. https://andrewlauchner.com/cases/retail-ecommerce-ventures https://andrewlauchner.com/cases/retail-ecommerce-ventures Mon, 28 Sep 2026 12:00:00 GMT Head of Growth & Retention, contract. Segmentation across the inherited customer files and cross-brand lifecycle programs as the company grew from 15 to… https://andrewlauchner.com/retention-leak https://andrewlauchner.com/retention-leak Mon, 28 Sep 2026 12:00:00 GMT Three numbers you already know, and what your one-and-done customers are worth. Runs in your browser, and your numbers stay there. https://andrewlauchner.com/catalog https://andrewlauchner.com/catalog Mon, 28 Sep 2026 12:00:00 GMT A free field guide for DTC operators on stockouts, discontinuations, reformulations and SKU cuts as retention events: what a stockout does to future buying… https://andrewlauchner.com/first-email https://andrewlauchner.com/first-email Mon, 28 Sep 2026 12:00:00 GMT Nobody can sell you the Primary tab. Here is what actually decides it, and a free generator for the first email in your welcome flow — plain HTML… https://andrewlauchner.com/offer https://andrewlauchner.com/offer Mon, 28 Sep 2026 12:00:00 GMT A free book for DTC founders and operators: how the offer that wins a stranger decides the customer you get, with the research… https://andrewlauchner.com/defaults https://andrewlauchner.com/defaults Mon, 28 Sep 2026 12:00:00 GMT A free field guide to defaults, autonomy language and honest urgency for DTC brands: every preselected box in your stack… https://andrewlauchner.com/testing https://andrewlauchner.com/testing Mon, 28 Sep 2026 12:00:00 GMT A free field guide to conversion rate optimization and on-site testing for DTC stores without Amazon's traffic: how much traffic a test needs… https://andrewlauchner.com/promise https://andrewlauchner.com/promise Mon, 28 Sep 2026 12:00:00 GMT A free field guide to delivery reliability, contacts per order and service recovery for DTC brands: one weighted failure index, delivery dates you can keep… https://andrewlauchner.com/next-category https://andrewlauchner.com/next-category Mon, 28 Sep 2026 12:00:00 GMT A free field guide for DTC brands deciding what to sell existing customers next: headroom in the core first, how far one step out really is… https://andrewlauchner.com/noise https://andrewlauchner.com/noise Mon, 28 Sep 2026 12:00:00 GMT A free field guide to luck, variance and judgment for DTC operators: why most weekly movement is noise, process behavior charts for your scorecard… https://andrewlauchner.com/pricing https://andrewlauchner.com/pricing Mon, 28 Sep 2026 12:00:00 GMT A free field guide to raising prices without losing the customers you have: break-even volume math, fairness, which SKUs to raise first… https://andrewlauchner.com/proof https://andrewlauchner.com/proof Mon, 28 Sep 2026 12:00:00 GMT A free field guide for DTC operators on reviews, claims and what customers believe: why shoppers discount what they can't check, how reviews move sales… https://andrewlauchner.com/returns https://andrewlauchner.com/returns Mon, 28 Sep 2026 12:00:00 GMT A free field guide to returns as a retention system for DTC brands: what a return is worth, the research on lenient policies, exchange-first flows… https://andrewlauchner.com/subscriptions https://andrewlauchner.com/subscriptions Mon, 28 Sep 2026 12:00:00 GMT A free field guide for DTC operators on subscription programs: churn counted properly, what a subscriber is worth, the rules on cancellation… https://andrewlauchner.com/fundamentals https://andrewlauchner.com/fundamentals Mon, 28 Sep 2026 12:00:00 GMT A free book for DTC founders and operators: the fundamentals of growth, from contribution margin and creative to deliverability, flows and cohorts… https://andrewlauchner.com/first-use https://andrewlauchner.com/first-use Mon, 28 Sep 2026 12:00:00 GMT A free field guide for DTC operators on getting first-time buyers to actually use what they bought, and on the real sources of customer captivity… https://andrewlauchner.com/notes/quiz-data-you-cannot-segment https://andrewlauchner.com/notes/quiz-data-you-cannot-segment Wed, 23 Sep 2026 12:00:00 GMT The integration works and the data is unusable, and those are the same project. https://andrewlauchner.com/notes/revenue-per-recipient https://andrewlauchner.com/notes/revenue-per-recipient Tue, 22 Sep 2026 12:00:00 GMT Total revenue tells you how big the list is. Revenue per recipient tells you what the program is doing.