THE FIRST THIRTY DAYS

Whether you’ve just run the audit or just inherited a store, the order is the same: remove what could get you in trouble, fix the costly defaults, change the words and clocks, then measure so it stays fixed.

1. Week one: what’s unlawful somewhereUntick every paid add-on for EU and UK customers, and SMS consent for everyone (chapters 6 and 7). Turn off timers that reset and activity messages not fed by real data (chapter 12). Screen-record signup, checkout and a subscription cancel on a phone and send them to counsel with chapter 10.
2. Week two: the boxesPut your list of preselected choices through the three questions (chapter 4). Set each default cadence to the median real reorder interval, with one line explaining it (chapter 5). Put the subscription terms beside the button. Run the add-on tool with a real complaint count (chapter 6).
3. Week three: the words and the easy noAdd skip and pause to the pre-renewal reminder and “Not yet” to the replenishment reminder (chapter 8). Rewrite the commands in your five busiest flows as choices (chapter 11). Score your urgency claims and plan one real deadline (chapter 12).
4. Week four: the measurementStart tagging how customers arrived at each choice. Build the scorecard (chapter 14). Write the brief for a three-group deadline test on your next promotion (chapter 13).

At day thirty you won’t have results; renewals and deadline tests take 60 days. You’ll have a store where every preselected choice is one you’d defend to a customer, every claim is true, and the costs are on one page.

Remove the risk, fix the boxes, then the words. Measure so it stays fixed.

Do this

• Put the four weeks on the calendar today, with one owner per line, and the checkout and email owners in the same week-two meeting.