Pre-renewal reminder, email

SUBJECT   Your Next Order Ships Friday
PREVIEW   skip it, move it or change it in one tap

Hi {first_name},

Your next {product} ships Friday, {date}, for {price}.

Want it then? You don't need to do anything.

Not yet?   [Skip this one]   [Move the date]
Need a break?   [Pause for a month]
Something different?   [Change product or frequency]

If you'd rather stop, you can [cancel here] in one step.

{brand}

You're receiving this because you have an active subscription.
Marketing emails: [unsubscribe]. {postal address}

Pre-renewal reminder, SMS

{brand}: your {product} ships Fri {date} for {price}. Not yet?
Skip, move or pause: {short_link}. To cancel: {short_link2}.
Reply STOP to opt out.

Replenishment reminder with “not yet”

SUBJECT   Running Low On {Product}?
PREVIEW   reorder in one tap, or we'll check back later

Hi {first_name},

Most people finish {product} in about {median_days} days, and it's
been {days_since} since yours arrived.

[Reorder in one tap]

Not yet? [Remind me in two weeks]. We'll check back then, and not
before.

{brand}
[Unsubscribe] {postal address}

Review request

SUBJECT   How Did It Go?
PREVIEW   good or bad, it helps the next person decide

Hi {first_name},

You've had your {product} for {days} days. Would you tell other
people how it's going? Good, bad or mixed, an honest review helps
the next person decide.

[Write a review]

Totally up to you. Every customer gets this same email.

{brand}
[Unsubscribe] {postal address}

Product page and checkout copy

SUBSCRIPTION TOGGLE (beside the button)
  ( ) One-time   {price}
  ( ) Subscribe  {sub_price} every {interval} days
      Most people finish one in about {median_days} days.
      After your first order: {ongoing_price}. Skip, change or
      cancel any time from your account or your reminder text.

CHECKOUT CONFIRMATION (above the pay button, subscription only)
  [ ] I want {product} every {interval} days at {ongoing_price},
      charged on shipment until I cancel. I can cancel online any time.

ADD-ON (unticked, near the order total)
  [ ] Package protection, {price}: if it's lost or damaged in transit,
      we'll replace it.

EMAIL SIGN-UP (unticked)
  [ ] Email me when it's time to reorder, and when you restock.

SMS SIGN-UP (unticked, separate; have counsel review)
  [ ] Text me offers and reorder reminders. By checking this box I agree
      to receive recurring automated marketing texts from {brand} at the
      number provided. Consent is not a condition of purchase. Msg
      frequency varies. Msg and data rates may apply. Reply STOP to
      opt out, HELP for help. [Terms] [Privacy]

Urgency claims policy

1. A deadline is a real date and time, the same for every customer.
   It is never extended, and the timer never resets.
2. An offer called final, last chance or ending does not return at the
   same or a better price for at least 30 days.
3. Stock messages come from inventory, update live, and appear only
   below a threshold we can defend.
4. Activity messages ("12 people viewing") are real and current, or
   they are off.
5. Every "was" price is a price we charged openly for a substantial
   period. In the EU, the prior price is the lowest of the last 30 days.
6. New apps that show urgency are checked against this first.
   Owner: {name}.

Deadline test brief

OFFER              what, how deep, to whom:
THE TRUE REASON    shipping cutoff / batch / price change / season:
GROUPS             A real deadline ({hours}h) / B no deadline / C holdout
SIZE PER GROUP     customers:         (sized in advance)
PRIMARY METRIC     orders per customer over 60 days
GUARDRAILS         unsubscribes / complaints / discount per extra order
RULE               no extension; no return of this offer for 30 days
IF A BEATS B       we will:
IF IT CAN'T TELL   we will:
OWNER              name, and the date it will be read (day 60):