Andrew Lauchner works on growth, retention and lifecycle for consumer and subscription businesses.

As Senior Director of Growth and Retention Marketing at Gallery Furniture, he rebuilt the customer journey and the sales playbooks together; over four years, customer lifetime value rose 330% by the company's internal measure. He co-led the store's 2022 "Astros Win You Win" promotion.

At 3Commas he worked on growth and retention and co-led the Copy Trader launch. As a contract retention marketing manager at Binance (2019–20), he designed VIP loyalty tiers and more than twenty customer journeys.

He has been Head of Growth and Retention at Greatness Wins, and at Nexus Agriscience. Earlier he was lead PM for a remote team of fifteen-plus at the agency SeedX. He now runs Growth Legend, which runs email and SMS for consumer brands.

The results from his own work in this book are the numbers the platforms and companies reported. None is offered as a holdout result. This book asks you to hold your program to a stricter standard than those results were held to, and Attribution Isn't Proof shows how.

I answer every note from people working on the second order, including the ones looking for someone to own it.

andrew@growthlegend.com · or message me on LinkedIn.