Andrew Lauchner is a growth and retention operator for consumer brands and the author of sixteen free books on the method. He fixes the second-purchase problem through his practice, Growth Legend, as one engagement: The Second-Purchase Sprint.
As Senior Director of Growth and Retention Marketing at Gallery Furniture, he rebuilt the customer journey and the sales playbooks together over close to four years; customer lifetime value rose 330% by the company's own number, whose definition isn't published. He co-led the store's 2022 "Astros Win It All" promotion.
At 3Commas he worked on growth and retention and co-led the Copy Trader launch. As a contract retention marketing manager at Binance (2019–20), he designed VIP loyalty tiers and the customer journeys around them.
He has been Head of Growth and Retention at Greatness Wins, and at Nexus Agriscience. Earlier he was lead project manager at the agency SeedX.
The results from his own work in this book are the numbers the platforms and companies reported. None is offered as a holdout result. This book asks you to hold your program to a stricter standard than those results were held to, and Attribution Isn't Proof shows how.
I answer every note from people working on the second order.
andrew@growthlegend.com · or message me on LinkedIn.
This is one chapter of The Second Order, which is free and readable in full on a single page with no form in front of it.